Google will delete cookies from Chrome thanks to Privacy Sandbox

By | January 15, 2020

Google announced that it intends to develop a new set of open standards over the next two years to fundamentally enhance online privacy. Not only users will benefit, companies also.

Google will block companies with a well-known way of tracking Internet users in their browser. The giant decided to withdraw support for cookies from Chrome over the next two years. In this way, the company supported changes in the operation of the internet that are necessary to meet the ever-increasing demands for user privacy. It becomes obvious that the internet ecosystem must evolve.

cookies

Cookies are a tool in browsers that allows website operators to save various data about a particular user. Thanks to this, for example, we remain logged in on a given page for many days.

Cookies are very important for the advertising or publishing industry. The data shared with advertisers makes it possible to predict which ads will interest a particular user. That's why Google has proposed to continue displaying personalized ads, but through Privacy Sandbox, which is designed to meet the requirements of companies while ensuring greater privacy for users.

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Sandbox privacy and no cookies

In August last year, Google created a project Privacy Sandbox, the purpose of which is making the network more private and secure for users, and supporting advertisers and publishers.

User data will not be collected as accurately and advertisers and publishers will still be able to set personalized ads. Several project plans were developed and the time needed to solve the problems was proposed.

The company is already after the initial dialogue with the online community in the forums. Thanks to many opinions, new privacy protection mechanisms will be able to maintain a healthy, advertising-supported network for everyone. When this happens, cookies will be outdated and simply unnecessary.

Privacy Sandbox goes in the right direction and collects rather positive reviews, but it is only in practice to show its effectiveness. Google plans to start testing later this year. In the meantime, it encourages advertisers and publishers to try the tools they develop to display more relevant ads: for example, grouping people by interest, without affecting their privacy.

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Google and secure internet

The company announces that it is open to other ideas and will continue to work to make current Internet technologies safer and more private. It will limit cross-site tracking and Chrome will start making changes as early as next month.

Source: blog.chromium.org

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